P R U D E N T I A L
P R U D E N T I A L
Event design done for Prudential's 4.01K Race for Retirement, an all day race and festival at the Rose Bowl in Pasadena, California. Thousands of people ran 4.01 kilometers and pledged to save 1% of there annual income towards retirement savings. The festival included local food vendors, games, and a concert presented by iHeartRadio.
Photography by Brian Eden // @edenbrian
Discipline: Design, Advertising